Don't Forget Your Phone, Keys, Gum!

 **I received some items for the purpose of compensation.**

What's worse than leaving your cell phone or keys at home? According to a recent survey by Trident, the only things worse than leaving these essentials behind are waiting in line at the DMV or having jury duty*. To ensure this never happens again, a catchy song and dance titled, "Phone, Keys, Gum," starring Comedy Central comedian Thomas Lennon and directed by David Wain of "Role Models," will help people remember what's important.

"Our national survey found that 69 percent of people wish they had gum throughout the day, but only 23 percent regularly carry it with them," said Leslie Waller, Senior Brand Manager, Gum Communication, Mondelēz International. "'Phone, Keys, Gum' brings this daily pocket-slapping ritual to life through song and dance, ensuring that people never leave their essentials behind."

The long-form mockumentary spotlights Thomas Lennon, who plays the role of Emerson Stone, an expert hoofer, ice wine connoisseur and renowned choreographer whose forgetfulness of his essentials inspired him to create an infectious dance move called, "Phone, Keys, Gum." In this behind-the-scenes "interview," Stone recalls his journey of bringing the next big dance craze to life, followed by an exclusive performance.

A recent national consumer survey found that 89% of Americans check the house for their phone or keys before leaving. Despite the necessity of cell phones in today's culture, 86% of Americans believe it is worse to get locked out of the house versus forgetting their cell phone (14%). Additionally, the majority of Americans (69%) wish they had gum during everyday occasions, including after eating (41%), when trying to avoid snacking (28%), while on a date (22%), and after drinking coffee (21%)*.

I would freak out if I forgot any of these things! 

For more on the "super-exclusive, world premiere, sneak preview, debut performance" of "Phone, Keys, Gum," including the long and short form video, visit: www.PhoneKeysGum.com 

Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational. 

*The Trident survey was conducted by Wakefield Research among 1,000 nationally representative U.S adults ages 18 and older, between May 22 and May 30, 2013, using an email invitation and an online survey.

ENTER TO WIN!!!

Enter to win a months supply of Trident below to celebrate the wold premiere of "Phone, Keys, Gum"!

By entering this giveaway, you agree to have your name publicized if you are a potential winner. Winner will be contacted via email upon ending of this giveaway within 48 hours and will have 48 hours to respond or prize will be forfeited and a new winner will be chosen. All prizes will be awarded at sponsors discretion. Giveaway will start at 01:00am EST (07/19/2013) and end at 11:59pmEST (08/09/2013). Number of eligible entries received will determine the odds of winning. NO PURCHASE NECESSARY and VOID WHERE PROHIBITED BY LAW. Must be 18 years or older to enter and be a resident of the US.

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**I received some items for the purpose of compensation.**